Agenda-setting is the creation of public awareness and concern of salient issues by the news media. Gatekeeping is in charge of and has control of the selection of content discussed in the media. The agenda setting theory was first introduced by Dr. Maxwell McCombs and Dr. Donald Shaw in 1972. 'The Iran Nuclear Agreement is very problematic, … What is Agenda-Setting Theory? Examples of Agenda-Setting from Current Events: 'Whatever Trump does is urgent, breaking news.' The study of agenda-setting describes the way media attempts to influence viewers, and establish a hierarchy of news prevalence. Agenda-setting theory was formally developed by Dr. Max McCombs and Dr. Donald Shaw in a study on the 1968 presidential election. Start studying MIL3Q - LESSON3 TYPES. Agenda setting theory is used in a political ad, campaigns, business news, PR (public relation) etc. Agenda setting is the idea that what the public thinks about is set by the media. The best resource for Agenda Setting Theory info is Setting the Agenda: Mass Media and Public Opinion by McCombs (amazon link) Quick Overview of Agenda Setting: Note: This page has been repurposed from my post: The Agenda-Setting Function of the Mass Media I’m working hard to update it so it contains far more information and detail. In an election campaign context, agenda- The Assumptions of Agenda- Setting The mass media tells us what subjects to think about, not what to think about them Media Agenda- The number of times a story in printed in the media Public Agenda- The most important issues to the public according Media theory helps the process of understanding the complex political communi-cation environment. Agenda setting is a crucial aspect of the public policy process. This process is important to discuss in the policy context of election campaigns. The main concept associated with the theory is gatekeeping. 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