However, according to journalist and author Jonah Lehrer, science is beginning to understand how creativity works, and how it can be fostered, and it is this understanding that he brings to the table in his new book ‘Imagine: How Creativity Works’. 1282). The more creative cities are simply the ones with the most collisions” (loc. Posted on October 24, 2013 by Carly. Some of my favorite quotes... Lehrer comes at this topic with a goal: to see what we can and should be doing to improve the innovation successes in the United States in the future. Thanks Lisa. 423-26, 443-47). 1642-50), and successful Jazz musicians are able to ‘deactivate’ it before playing an improvised piece (loc. After generating numerous CRAPs, Beeman brought his subjects into the lab and hooked them up to the brain scanners for testing. “Imagine” was the defining work of Lennon’s career, as made evident by a section of New York City’s Central Park dedicated to him being inscribed with this word. The website has been remarkably successful. Good to hear you liked the summary. The new idea… has to be refined, the rough drafts of the right hemisphere transformed into a finished piece of work” (loc. The answer won’t arrive suddenly, in a flash of insight. In addition to the fact that outsiders often have valuable knowledge and information that insiders do not have, it is also the case that insiders often fall into the conventional thinking that is associated with their particular field. Johannes Gutenberg transformed his knowledge of winepresses into an idea for a printing machine capable of mass-producing words. There appears to be two main reasons here. The problem of excess genius has to do with the fact that human geniuses are not spread out evenly over time and space; rather, “they tend to arrive in tight, local clusters. 2928); as a result the firms themselves had to collaborate on projects in order to get them done (loc. It is a shame that an otherwise intelligent and useful treatment should be stained by dishonesty in sourcing. I have a friend whose husband is a book rep - she passes me the books that she thinks I'll find most interesting, so I lucked into a galley copy of this book. And why does the answer appear when it’s least expected?” (loc. Indeed, as the psychologist Dean Simonton has pointed out of many scholars, “after a few years in the academy… the ‘creators start to repeat themselves, so that it becomes more of the same-old, same-old’ They have become insiders” (loc. I doubt you will find such a book anytime soon either. Once again, there are certain factors that make some cultures more creative than others, and Lehrer argues that our institutions and laws can be designed in such a way that encourages this creativity. Find helpful customer reviews and review ratings for Quicklet on Jonah Lehrer's Imagine: How Creativity Works at Amazon.com. 1923). 1025). Imagine how many dancers, artists, and creative types have had their potentials wasted because our system doesn’t have the time or patience to guide them in the right direction. Indeed, as Lehrer points out, London had recently experienced an enormous boom in publishing (loc. Great read for writers, teachers, anyone interested in innovation and creativity. Auden’s poems, Lehrer argues, read as though they were written effortlessly. Here is an example of a CRAP: “a subject is given three different words such as age, mile and sand, and asked to think of a single world that can form a compound or phrase with each of the three” (loc. In fact, cities are not just hotbeds of creativity, they are hotbeds of productivity of any sort—at least in any variable of this kind that can be measured, “from the production of patents to per capita income” (loc. And this exposure to a wider range of worldviews contributes to our own creativity (loc. Also, the neuroscientist Nancy Andreasen performed a study on the dozens of writers of a particular writer’s club (the Iowa Writer’s Workshop) and came up with similar results: “Andreasen found that 80 percent of the writers met the formal diagnostic criteria for some type of depression. As often is the case with brain-based popular science, the scientific backup is primarily through studies of how the brain. It doesn’t matter where the city is or which cities you’re talking about. While the writing is fairly pedestrian, it is easy to follow. Jul 20, 2014 - Table of Contents: i. Introduction/Synopsis PART I: CREATIVITY ALONE 1. By taking us on a tour of very creative individuals, organizations, cities and cultures—and drawing on the latest in neuroscience and social psychology—Lehrer hopes to help us understand the stuff of creativity, and to help us cultivate it in our ourselves, and the organizations, cities, and cultures of which we are a part. What Imagine and the literature about the neuroscience of creativity says is, when we need moments of insight, when we need to find far-reaching connections between seemingly unrelated ideas, when we’ve really hit the wall…that’s when we need to relax, to stop thinking about work, because the answer will only arrive when we stop looking for it. Lehrer is a technophile, not a neurologist, who writes about the creative process as the golden ticket to "success" today, and the Disneyland tomorrow where the whole fucking world is paved and stuffed to the brim with novelty and gadgets to keep us distracted from our hollow, empty lives. 2336). He suggests that rubbing elbows with people who are different leads to creative work. And it is also the right side of the brain that is responsible for understanding such things as metaphors, jokes and sarcasm (loc. And they might have had a point. Nevertheless, Beeman was able to design a number of verbal puzzles that fit the bill. When speaking of the turbulent condition, Lehrer explains that “while this volatility is horribly painful, it can also enable creativity, since the exuberant ideas of the manic period are refined during the depression” (loc. Osborn also added that “‘in order to increase our imaginative potential, we should focus only on quantity. I found that inflamed prose a little annoying. 2679-97). Imagine: How Creativity Works by Jonah Lehrer – review. Unfortunately, though, the next best alternative may be no better for our health. She used this Australian colloquialism to refer to her loosing concentration when the match was on the line. 100% Upvoted. For instance, the Harvard business professor Karim Lakhani has studied the site and found that “nearly 40 percent of the difficult problems posted onInnoCentive were solved within six months. Imagine – How creativity works by Jonah Lehrer. In each case, the radical concept was merely a new mixture of old ideas” (loc. Instead, the rate of increase in the productivity of companies is .9—a sublinear growth curve (loc. As an extra bit of evidence that this mix of people is precisely the one that leads to success, Lehrer cites the fact that it is also the one that Pixar employs when it puts a project team together. What’s more, most of the people that have been responsible for the most important innovations had tried and failed before they became successful, so if they hadn’t persisted with their risk-taking they would never have made it to where they arrived (loc. As Lehrer explains, “instead of imitating the freewheeling city, these businesses minimize the very interactions that lead to new ideas. Second, an epiphany doesn’t come bit by bit or piecemeal, but rather all at once, such that it is “shocking in its completeness” (loc. 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